​Radical partnership leads to youth employment and transformative education

A few of The Columba graduates engaging in an experiential learning activity at a Radical partnership leads to youth employment and transformative educationLeadership Academy to gain skills like problem solving; working in teams; communicating and personal mastery to better equip them for the working world.

As we celebrate Youth Month, we recognise the two most urgent challenges facing young South Africans: education and employment. A partnership between Columba Leadership and Money for Jam (M4JAM) has produced a bold new solution to these issues – a scalable business model that creates employment, helps drive education, and ensures sustainable community development.

This partnership was established as a result of the fact that South Africa is the most unequal society in the world, with youth unemployment close to 60%. ”Micro-jobbing and micro-training using mobile technology will do to traditional employment and education what Uber has done to transport,” says Andy Payne, Chairman of M4JAM. “Our partnership will enable us to become the biggest employer of youth in the country within the next five years,” he adds.

Micro-jobbing platform, M4JAM, and youth leadership programme, Columba Leadership, have partnered to help address their mutual visions of youth empowerment, employment and skills development.

“Around the world education systems designed for the industrial era are not providing young people from under-served communities with the tools to succeed in the modern, post-industrial economy. Ethical leadership, sustained employment, and responsible capitalism in an inclusive economy have never been more important. South Africa’s current unemployment crisis demands an urgent and effective response,” continues Payne.

The Columba / M4JAM partnership addresses these issues by using experiential learning of values to build character or grit with participation in projects to improve communities that builds skills like problem solving; working in teams; communicating and personal mastery. M4JAM on the other hand offers a unique way to address unemployment by providing a steady stream of micro-jobs to young job seekers.

“We do not believe that the formal sector is going to provide the levels of employment we need to effectively address unemployment in this country,” says Rob Taylor, founding chairman of Columba. “M4JAM, being at the forefront of micro-jobbing, offers opportunities for our graduates to earn an income while studying and making a social contribution by creating new jobs in the informal economy,” he adds.

The Columba / M4JAM partnership has been shortlisted for the Unilever Global Development Award, supported by Business Fights Poverty. The nomination is a result of their efforts towards creating sustainable economic freedom for the youth of South Africa.

“We call on all South Africans to spend Youth Month developing solutions to the growing crisis of inequality,” says Taylor. “We welcome all interested parties to join and support our efforts to create significant and sustainable economic opportunities for young South Africans,” he concludes.

For more information on Columba Leadership and M4JAM please feel free to visit their websites


We have some very exciting news that we would like to share with you!!!

It was announced last night that M4JAM and Columba Leadership are finalists for the Unilever Global Development Award!!!

So, I am sure you are asking what is the Unilever Global Development Award? Well, this award identifies and recognises Businesses that demonstrate a positive impact on the Global Goals for Sustainable Development to end poverty, protect the planet and ensure prosperity for all.

Here is why M4JAM and Columba Leadership were nominated for the Award.

“M4JAM’s main goal is simple to define: it wants to be the biggest creator of jobs for youth in South Africa, a country where youth unemployment is close to 60%. For M4Jam – a micro-jobbing platform that connects potential employees to companies through an app – its experience in ‘informal’ markets, coupled with its tech-based platform, will help it to achieve its goal; last September it partnered with Columba Leadership (CL) which has a national network of values based social entrepreneurs. Collectively the two organisations hope to unlock opportunities for young people in underserved communities to participate in supply chains traditionally dominated by large corporations. 5,000 graduates from 130 schools in six provinces have taken part in this burgeoning programme to date.”

The finalists comprise of the following Companies: Agro America; Ayzh; Carlson Rezidor Hotel Group; Grassroots Eco-build; Live Well; Modelez International; R Twining and Co;

The Society for Engineering and Technology in Africa Foundation; Sproxil; Sunny Money; Water Health and What 3 Words

M4JAM will be presenting in London in May and the Winner will be announced in July


For more information please follow this link: (

Microjobbing Can Help Graduates Gain Professional Experience – M4JAM

Employers require practical, work-based experience, which graduates often do not have prior to entering the workplace, so graduates often cannot gain employment owing to the lack of experience, says microjobbing platform Money for Jam (M4JAM) CEO Richard Dunn.

This chicken-and-egg problem can potentially be addressed through the use of a microjobbing system that sees business providing measureable and commercially valuable work-based experience. Graduates gain experience and companies are able to access graduates with a proven record of work, he says.

Microjobbing provides a platform for businesses to break down large projects into small tasks or ‘jobs’ that graduates can complete and be reimbursed for, merging the idea of on-demand services in business with the concept of ‘jobs on demand’ for those who need them most.

“However, beyond providing a short-term financial solution, microjobbing can address the need for skills development because microlearning fits well with the microjobbing model,” he avers.

Microlearning is a modular delivery approach to elearning, where content is structured into a series of short, concise and dynamic lessons often in the form of a video, infographic or other rich media delivered by means of a mobile device. Each is a complete learning experience while also supporting a greater learning sequence.

“Importantly, just as microjobbing taps into the mobile technology boom by providing work that can be done whenever and wherever, microlearning enables people to access digital, educational content via their mobile devices.

“This makes it particularly effective for engaging with millennials who are already accustomed to interacting with mobile devices – and mobile penetration across Africa continues to increase. Microlearning also reduces the time and resources needed for training a much larger group of individuals, while offering learners convenience and flexibility to fit in their training whenever and wherever they can – depending on what they need and when they have time,” says Dunn.

Microjobbing, therefore, has the dual role of providing a source of income for those who are unemployed or underemployed, as well as acting as a platform for microlearning to potentially uplift these individuals so that they can find employment or even try their hands at entrepreneurship.

“Matching skills development with economic opportunity is crucial as one cannot exist without the other. Finding new and sustainable ways to increase the pool of skilled workers using a medium they understand is an essential part of enabling growth. Therefore, microjobbing, with its potential to help make ends meet and drive skills development, can have a significant beneficial impact on the economy.”